pr for exhibitions

Running a large, successful exhibition is a feat of planning and organisation that is in itself a full-time job for many months leading up to the show days. Running a successful PR campaign alongside is even more difficult. Without exception, the media in your sector will expect to be kept informed of every aspect of your exhibition in the year leading up to it, and exhibitors will expect their participation and product launches to be supported.

Focus Communications has set up a PR for Exhibitions service that takes the headache out of publicising your exhibition. We will devise a professional public relations campaign that shows your commitment to exhibitors and make the exhibition a 'must see' event for visitors. As an integral part of this, we will run a press office service in the months leading up to the show, providing a central point of contact for all media enquiries, and set up and man an on-site press office at your show. We will also create and project manage a dedicated website to promote your exhibition to exhibitors, the media, visitors and the online public in general.

A successful public relations campaign will make a huge difference to the prestige and attraction of your exhibition. Not only does it give exhibitors peace of mind that their interests are a prime concern for you, the organiser, it will also provide the media with material to ensure the widest possible audience gets to hear about your show.

We offer:

a fully budgeted campaign aimed at the media, visitors and exhibitors (both booked and potential)
liaison with your exhibitors and their own PR companies
a press office staffed by media professionals
advice on print and new media
a central point of contact for exhibitors and media
post-show evaluation.

To find out more about our dedicated PR for Exhibitions service, contact us now.