Besides information from internal reports and marketing intelligence, senior managers often need focused studies on specific issues and opportunities facing their organisations – but don't have time to do it themselves, or welcome an external study.

There are many good reasons why an organisation might consider commissioning formal research – such as the need for a market survey, a product preference test, consumer surveys, a sales forecast or a marketing effectiveness study.

Whatever form it takes, market/business research will involve the systematic design, collection, collation, analysis and reporting of data and findings. The Focus Group research and analysis team has equal expertise in both qualitative and quantitative methodologies.

Our analysis is strategic and will mostly lead to facilitation with senior managers on how the organisation should respond and take recommendations forward.

• Business & Market Research
• Economic Data
• Staff Attitude Studies
• Customer /User Satisfaction Surveys
• Consumer Panels
• Product Testing
• Public Sector Consultation /User Involvement
• Focus Groups
• 'Mystery Shopper'

Focus groups and consumer panels are used extensively to strengthen research projects.

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