marketing and customer strategies

Marketing strategies

The marketing strategy is the means by which business objectives are achieved in a target market. The Focus Group has provided comprehensive marketing expertise to clients in the public and private sectors for many years, based on its ability to identify key objectives as opposed to producing thick reports.

Customer strategies

The language and philosophy of customer care are firmly established in both the public and private sectors, however its implementation requires thoroughness, dedication, commitment and strong leadership.

There are sound business reasons for placing a high priority on ensuring customer satisfaction. Long term relationships with customers are more profitable. It is far cheaper to persuade existing, satisfied customers to stay or return than it is to win new customers. Happy customers will refer new customers to you at no cost – and they will be less price resistant as you seek to maximise your margins.

Organisations need to have a clearly articulated customer service policy; one that is owned by staff and communicated to, and understood by, customers.

The model developed by The Focus Group meets these requirements and has a built-in monitoring and evaluation system. Independent, on-going customer satisfaction research keeps the organisation up to speed with customer needs and expectations and facilitates continuous improvement.